​ This weekend'​s New York Times and yesterday'​s Wall Street Journal both contained Vanguard'​s recent "​Keep more of what'​s yours" advertisements. Meanwhile, Fidelity continues its "​Make your money work harder" banner ads on nytimes.​com, wsj.​com, and other national sites, and is featuring money funds on http://​www.​fidelity.​com. Funds see the flat 5% rate scenario as ideal for cash, as do banks like E*​Trade, which ran a SuperBowl ad on its 5.​05% money market offer, and HSBC Direct, which is running TV and banner ads on its temporary 6% APY savings offer.

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