The Association of Financial Professionals is preparing for its Annual Conference Info, which starts this Sunday (Oct. 4) in San Francisco. While Crane Data won't be in attendance this year because the event dates are right on top of our monthly publishing deadlines, a number of institutional money market funds will no doubt continue to pay the $5,800+ to exhibit to the audience of thousands of corporate treasurers. This year's show even includes a couple of sessions on money fund and cash investing. These include: Simon Mendelson, MD & COO of BlackRock, will give a "Luncheon Address: Navigating the Changing Landscape of Cash Investing." Its description says, "The greatest financial crisis in almost a century has affected businesses large and small, across all industries in every corner of the globe. Hear an insightful review of market events, including an update on the effects of global government interventions on the cash markets and money market funds. The impact of these measures on short-term investors and considerations going forward will also be discussed." In addition, Steven Meier, Executive VP & CIO of State Street Global Advisors and Omar Paz, Assistant Treasurer of PayPal will present "Credit Analysis for Cash Investments." Its description says, "The focus of this session will be an in depth review of best practices used to evaluate the creditworthiness of short duration investments." In other news, see Bloomberg's "Obama Stock Advance Persists on Money Fund Hoarding" and WSJ's "Texas 529 Plan Replaces Stable Value Fund With Money Market".

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