BusinessWeek writes "Stashing Cash at Higher Rates", which discusses online banking, rate chasers and HSBC's new 3.5% APY offer. The piece quotes Jim Bruene, editor of the Online Banking Report, "While online customers tend to chase higher yields, it's harder to get them to move their money when rates are around 3%. There's some psychology at play. People have in their minds putting money away at 5%. Once they go into the [3% range], there's less motivation psychologically."