​ Reserve Hosts "​Cash Management Outlook" Media Advisory Event. Yesterday, The Reserve invited about 20 financial reporters to a talk in New York entitled "Cash Management Outlook: A recap of 2007 headlines and what it may mean to investors in 2008". The first-​of-​its-​kind press event featured Reserve Founder & CEO Bruce Bent and Crane Data President Peter Crane discussing the market turmoil and SIV bailouts of 2007, the record growth of money market funds, and the outlook for money funds in 2008. Financial Week wrote on the event, "​Investors flocking to money-​market funds", and said, "Managers of money market mutual funds could see assets grow by 20% in 2008, Peter G. Crane, founder of money fund research firm Crane Data, said at a press briefing today. Mr. Crane expects increases of up to 15% in 2009.... Bruce Bent, father of the modern money-​market fund and chairman of cash management company the Reserve, said a substantial portion of inflows at his firm were coming from institutional investors that were abandoning direct investments in securities in favor of money-​market funds." E-​mail Pete to request a copy of his "Money Funds in the Headlines & Cash Management Outlook '​08" slides.

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