​ "​Fidelity #​1 in Money Market Funds" Says Full-​Page Ad in WS Journal. Fidelity Investments took out a full-​page ad in yesterday'​s Wall Street Journal touting its money market mutual funds. We believe it is the first time a full-​page money fund ad has run in The Wall Street Journal and the first time an ad has shown both institutional and retail money funds. The ad says, "Fidelity is #​1 in money market funds. Managing more assets than anyone.... It'​s easy to see why. A broad selection of money market fund choices and consistent, strong performance.... So if you'​re looking for an alternative to stock market volatility or simply want the opportunity for your cash to work hard, consider a money market leader." The piece displays current 7-​day yields and "% of Lipper peers beaten" over 1-, 5-, and 10-​year periods in a table showing both its retail and institutional money fund lineups. (​Most of the funds beat 90+% of their peers in the table.) It includes an 800 number, link to Fidelity.​com/​moneymarkets and of course disclaimer text. (​It'​s on page A5.) Fidelity indeed manages far more assets than anyone in the money fund space, with Crane Data showing it with $​365 billion in domestic U.​S. assets. JPMorgan ranks 2nd with $​224 billion; BlackRock is third with $​220 billion; Federated is 4th with $​204 billion; and, Vanguard is 5th with $​182 billion.

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